The market for mobile devices is quite strange, starting because most of its users, really are not gamers. This is discussed by his strange behavior in the launch of Nintendo games.
They made a success to Pokémon GO, and pay for extra items, but in the case of Super Mario Run, which is a complete game, very few people have paid. It is almost 90 million downloads that has won the game, but only three million have bought it.
The people who download it, for some strange matter, think that it should be free, in addition they complain of price. They are not used to pay for games, for nothing, practically in the Apple Store, so we have to wait to see nintendo’s next moves in that market, that are likely to be explosive, is usually quite fearful in certain aspects.